Frequently asked questions

Gaborone Digital is a structured educational programme covering the fundamentals of digital marketing as they apply to Botswana's business environment. The course is divided into four modules: search visibility, content strategy, online presence for small businesses, and analytics. Each module builds on the previous one to create a complete foundation.

The course is designed for people who want to understand digital marketing without prior technical experience. This includes recent graduates entering the job market, small business owners who want to manage their own online presence, and working professionals who recognise that digital literacy is becoming increasingly important across many fields.

No prior experience in digital marketing or technology is required. The course starts from foundational concepts and builds progressively. Familiarity with basic internet use — browsing, email, simple document creation — is sufficient to begin.

Yes. While the principles of search visibility and content strategy are universal, the examples, exercises, and case studies in the course draw on the Botswana market. This means learners are working with scenarios that reflect the actual conditions and opportunities they will encounter in practice.

Enrolment enquiries are handled through the contact form on the Contact page, or directly by phone or email. The team will provide details about the current intake, format, and any relevant information before enrolment is confirmed.

Gaborone Digital operates from Loapi House on Old Lobatse Road in Gaborone. The team can provide specific details about the current delivery format — whether in-person, online, or a combination — when you make an enquiry.

Group enrolments from organisations or businesses are possible. Contact the team directly to discuss the options and how the course can be structured for a group of learners from the same organisation.

The time required depends on the learner's pace and the time they can dedicate each week. The course is designed to be self-paced, so there is no fixed deadline. The team can provide guidance on a reasonable timeline based on typical learner progress when you enquire.

Learners can direct questions to the Gaborone Digital team at any point during the course. The team responds to all enquiries and does not leave learners to navigate confusion on their own. Support is available by email and phone during business hours.

Each module includes practical exercises that apply the concepts covered. These are designed to produce something useful — a keyword list, a content plan, a business profile audit — rather than simply test knowledge in abstract terms. Details of the assessment structure are provided during the enrolment process.

Details about course completion documentation are provided as part of the enrolment information. Contact the team to ask about what is provided upon completing the programme.

A computer or laptop with internet access is the primary requirement. Some exercises may involve using free online tools, all of which are accessible through a standard browser. Specific requirements are communicated during the enrolment process.

The course is particularly well-suited to business owners. The modules on online presence and content strategy are directly applicable to someone managing a business, and the exercises are designed so that learners can apply the work to their own business rather than a hypothetical one.

The team is reachable by phone at +267 395 2226, by email at [email protected], or through the contact form on the Contact page. All enquiries receive a response within one business day.